Store Decode settings and the email report

Store Decode’s Settings page holds every control in one place: whether tracking works, pausing collection, leaving your own browser out, resetting the tracking key, and the email report. Nothing is emailed on a schedule. The report goes out only when you press Send now.

What Settings tells you

Settings answers two questions at a glance: is Store Decode recording your store, and what does it leave out. None of its numbers depends on a window or a device, so the page has no filter bar. Its cards:

• Tracking: whether the order pixel is working, from how many of Shopify’s orders it saw in 14 days. Also whether the storefront script is active, when data last arrived, and how many homepage sections were detected.
• What we count: what is counted, Don’t count my visits, the bot sessions left out, and Pause collection.
• Privacy: visitors are never identified by name or email, there are no screen recordings or keystrokes, and cookie consent is respected.
• Email this report: the address, Send now and Preview the email.
• Data: Download data as CSV for each Explore tab over the last 30 days, and the definitions of how each number is counted.
• Store audit: opens the store audit.
• Tracking key: the key your storefront uses to send data, with Reset key.

Where to find it

Open Settings from the Store Decode menu in your Shopify admin. The Email report button at the top of Home, Observations and Explore opens it too.

Reading the Tracking card

The order pixel row reads “Saw N of M orders in the last 14 days (live count, includes cancelled orders)”, beside the share of Shopify’s count it makes. If the row asks for permission, Reinstall permissions fixes it.

The storefront script row reads Active once the app embed is on. Otherwise it offers Activate in theme editor, which opens your theme editor on the embed; installing Store Decode walks through it. The section row counts your homepage sections and links to Rename sections on Explore, where you can give a section a name you recognise.

Leaving your own visits out

Don’t count my visits opens your store once in a new tab, in this browser, and leaves that browser out of your numbers. It is remembered for up to a year, or about a week in Safari and on iPhone or iPad. Do it again in each browser and on each device you shop your own store from. Shopify’s pixel still reports that browser’s cart adds and orders.

The same card shows how many bot sessions were left out of visit, section and click numbers in the last 14 days, updated each night. Orders are never left out.

Pausing and the tracking key

In the Pause collection row the button reads Pause. It stops counting new visits and keeps everything already recorded. While collection is paused, the button reads Resume.

Reset key asks you to confirm first. Reset it only if you think the key leaked. Your existing data is kept.

The email report

The Email this report card says what it does: “Nothing is sent on a schedule.” Send now emails your numbers and observations for the last 7 days to the address the card shows: the one you saved, or else your store’s email. You can send one at most every 10 minutes, and Change recipient sets a different address.

Preview the email shows the subject and the email itself before you send, and sends nothing. After a send, the card shows the week it covered.

The email holds:

• the store pulse: the last 7 complete days against the 7 before, with changes shown only when both periods have 50 sessions;
• what changed during the week, when something did;
• up to three observations with their options;
• one before and after report;
• three facts about the week;
• the next thing that unlocks as sessions add up.

Its footer says that sales after a click are last click, 7 days, and that its numbers will not match Shopify Analytics exactly. Why the numbers differ explains why.

Try this

• Press Don’t count my visits in every browser you use, so the script leaves your own browsing out of your section numbers.
• Send the report to yourself after a change you marked done, to keep its before and after numbers in your inbox.

Common questions

Can I schedule the email report daily or weekly?

No. Store Decode sends nothing on a schedule. Press Send now whenever you want the last 7 days in your inbox.

Can I send the report to someone else?

Yes. Change recipient saves a different address, and Send now sends only to the saved one. The report goes to one address at a time.

Does pausing collection delete my data?

No. Pausing stops counting new visits; everything recorded so far stays, and Resume starts counting again. Uninstalling the app is different: what Store Decode collects says what happens to your data then.

Why does the pixel row not match Shopify’s order count?

Shopify’s count holds every order, including ones the pixel did not see; why the numbers differ lists the usual reasons. Shopify’s count is also kept for up to an hour, so a very recent order can show on one side first.

The sample store’s observation cards are on the home page.