Store Decode glossary

This glossary gives one line for each term Store Decode shows, in the words the app uses. Every number in the app carries its device, window and n. How Store Decode measures a Shopify store explains the method behind them, and How Store Decode chooses an observation the rules behind the cards.

• Activity. The page that lists the latest events on your store as they arrive, one visit at a time. It shows events, never totals.
• Added to cart. An add that Shopify’s web pixel reported, with the product, variant and quantity when Shopify sent them. A removal is never counted as an add.
• Added to cart rate. Sessions with an add to cart divided by sessions.
• Add-to-cart clicks. Clicks a visitor made on an add-to-cart control of a product page: the main button, a sticky bar or a product card. A click the theme makes for the visitor is not counted. These are clicks, not adds.
• App embed. The switch in your theme editor that loads the Store Decode script on your storefront pages. You turn it on with Activate in theme editor, then Save.
• Before and after. A report on a change you marked done or a change Store Decode detected: the same numbers for the 7 days before with the 7 or 14 days after. A date split of your own data, not a test.
• Bot. A visit left out of every number by Store Decode’s published rules. See How Store Decode leaves bots out.
• Bounce. A session with exactly one page view.
• Check your tracking. Start a check at the top of Activity opens your store with a tagged link, and the Your check card shows your own visit arriving step by step.
• Clicks per 100 views. Clicks in a section per 100 sessions that viewed it. Dead clicks are included.
• Collecting. A number or card that has not reached its minimum. It shows a count, or “have of need”, instead of a percentage.
• Conversion rate. The online store conversion rate: sessions with an order divided by sessions.
• Counted from. The first day Store Decode saw a section in its current place, such as “from 9 Oct”.
• Country. The country Shopify detects in the visitor’s browser, stored only when consent allows analytics. Otherwise Unknown.
• Creative. A slide, tile or banner image inside a section.
• Dead clicks. Clicks in a section that did not land on a link, button or other control. Shown as a count.
• Device. Set by the visitor’s window width: under 768 px is mobile, under 1,024 px is tablet, and the rest is desktop. The Desktop filter includes tablets.
• Dismiss. Hides an observation for 90 days. Snooze 14 days hides it for 14 days.
• Don’t count my visits. A setting in Settings, under What we count; its button reads Exclude this browser. It sets a cookie in your own browser, and from then on the script sends nothing from it.
• Explore. The page with every number, page type by page type and section by section, with the page map on its Homepage tab.
• Find. A way to open the Explore view you want by typing what you want to see. It defines no number of its own.
• First screen. What a visitor’s screen shows before any scrolling. The line “Typical first screen ends” marks where it ended for most visitors on a device.
• Last click. The visitor’s last click on a product, on your store, within 7 days before an order. An order is credited to the section that click was in.
• Lines and units. For a checkout or an order, lines are the distinct product variants and units the sum of their quantities, read as “N lines · M units”.
• Mark as done. Records that you made the change an observation points to, and starts a before and after report.
• n. The number of sessions, views or clicks a figure rests on. Printed with every number.
• No product-page click recorded. An add to cart that no add-to-cart click of its visit matched, where a click could have been recorded. Usually an app added the item, the quantity was changed in the cart, or the page view was not received.
• Observation. A card with what the numbers show, then an option. At most three are on Home, and all of them are on the Observations page.
• On screen. The average time a visitor who saw a section had it on screen.
• Opened the cart. On the Cart view of Explore, the sessions that opened your cart page: the number of carts the view counts from.
• Option. What you could do, written after “You could:” and ending with what to compare afterwards.
• Option changes. How many times a size, colour or other option was changed on a product page, counted from any option picker inside the product’s own section.
• Orders. Orders from the web pixel on your online store checkout.
• Orders after a click. Orders whose last product click, within 7 days, was in the section. Always read as “last click, 7 days”.
• Page map. The page drawn as a column of blocks, one per section, coloured by Views, Clicks, Dead clicks or Orders.
• Page view. One load of a page by a visitor, counted once. Bots are excluded.
• Pause collection. A control in Settings that stops the script on the next page load. Nothing is recorded while collection is paused, and earlier numbers are kept.
• Phones skip it. A signal. Views on desktop are at least 35 points above Views on mobile, with 300 or more sessions of the section’s own on each device.
• Previous period. The same number of days directly before the window, on your own store. A comparison of counts needs 50 sessions in both periods, and a comparison of rates needs 300 sessions in every window it uses.
• Product clicks per 100 views. On the Collections view of Explore, clicks on product cards per 100 page views of the collection. One page view can click more than once.
• Products listed. For a search, how many products Shopify listed with the search. It can be fewer than the store’s total results for the words.
• Rarely seen. A signal. Views under 35%.
• Reached checkout. Sessions in which checkout started, divided by sessions.
• Removed from cart. A product taken out of the cart, or its quantity lowered, as Shopify’s web pixel reported it.
• Sales. Order totals as the checkout reported them, refunds not deducted.
• Sales after a click. Order totals credited to the section of the visitor’s last product click within 7 days. Labelled “last click, 7 days”. It says where the last click was, not what led to the sale.
• Sample store. Tidewell Home, an invented store whose made-up numbers show what the app prints. It is never a real store.
• Saw the reviews, Saw the trust badges. Product page sessions in which that block came into view, divided by product page sessions.
• Script. The small piece of code the app embed loads on your storefront pages. It notes which sections come into view and where visitors click, and sends it to Store Decode.
• Scroll depth. How far one page view scrolled, as a share of the page, shown on Activity. It is sampled about every 30 seconds, so a short visit can show less than it scrolled; Store Decode measures how far visitors get with each section’s Views.
• Section. A part of a page that your theme is built from, such as a slideshow, a product grid or a footer.
• Seen, not clicked. A signal. Views over 90% with under 1.5 clicks per 100 views, in a section with a link, button or form field.
• Session. One visit: a random id that expires after 30 minutes without activity. It counts once, on the day of its first page view.
• Sessions that viewed it. How many sessions had at least half of a section, slide, card or banner on screen. Views gives the same count as a share.
• Sidekick. Shopify’s assistant in your admin. Ask it about your store and Store Decode gives it the same sentences and rows Find gives, with a link that opens Store Decode on that view.
• Signal. A plain-words label that comes from a row’s own numbers, never a prediction. One per section at most, and none until 300 sessions had the section on the page.
• Snooze 14 days. Hides an observation card for 14 days. A snoozed card is listed under Dismissed on the Observations page.
• Source. The caption under an Activity table that names where its facts come from. It says where a fact was read, not how accurate it is. The six sources are Shopify customer events, Your Shopify admin, Shopify page data, Seen on your store pages, Detected in your theme, and Calculated by Store Decode.
• Status. The label beside a page’s title. Setting up means no data has arrived yet, and Collecting means data arrives but there is not yet enough for percentages and observations. Receiving data means data arrives and the numbers are ready. No recent data means nothing arrived for 48 hours, Paused means collection is paused, and Check settings means the order pixel needs attention in Settings.
• Sticky add-to-cart bar shown, Sticky add-to-cart used. Whether the theme’s sticky add-to-cart bar came on screen, and whether the visitor clicked add to cart on it. Detected in your theme by the bar’s markup; a click the theme makes for the visitor does not count.
• Store audit. A one-click report on what your store publishes: a profile of the store, who it seems to be for, and suggestions for your homepage, collections and product pages.
• Theme preview. A visit to an unpublished, development or demo theme, or through a preview link. It is left out of your numbers as a bot.
• Traffic source. How a session arrived, set at its first page view: Direct, Search, Social, Email or Unknown.
• UTM. The utm_source, utm_medium and utm_campaign values on a link, read once at the start of a session.
• Views. The share of the sessions that had a section on the page in which at least half of it was visible.
• Visit code. The short code on Activity, such as “Visit a1b2c3d4”, that groups one visit’s events. It is the start of a one-way hash of the visit’s random id, so it counts nothing and identifies no one.
• Warm-up. The first 18 hours after you install, when a store that is not a development store gets its numbers every 5 or 10 minutes, until its map can draw on both devices. After that, numbers update every hour.
• Web pixel. Code that runs in Shopify’s own sandbox and reports cart adds and removes, checkouts, orders and searches. Store Decode creates it for you when you install.
• Went to checkout. On the Cart view, the cart sessions in which checkout started. The view’s comparison table sets carts that did something against carts that did not on this number.
• Window. The days a number covers: 1 to 30 days. Pick a preset (Today, Yesterday, or the last 7, 14 or 30 days) or Custom, which takes any start and end day within the last 30 days, counting today. Days are counted in your store’s time zone. Observations use the 7 or 14 days ending yesterday.
• With and without comparison. On product pages and the cart, the rate of sessions that did something against the rate of sessions that did not. It describes who did something and does not show why.
• Working well. A signal. Among the top 3 sections for clicks per 100 views (at least 2) or orders after a click (at least 3), seen by at least 100 sessions.
• Worth a look, Rarely used and Leak. Signals for product page and cart behaviours, and Leak also for traffic sources, each with its own rule. A comparison needs 30 sessions on each side.

See these numbers on a sample store