Shopify homepage sections clicked before an order

Store Decode shows which sections of your Shopify homepage were clicked before an order. For each section it counts the orders whose last product click, within 7 days, was in that section: Orders after a click, always read as “last click, 7 days”. The number says where the last click was, not why the visitor bought.

Type it in Find

• Which homepage sections come before the most orders?
• Homepage sections by orders after a click
• Which sections have the most sales after a click?

Type it in Find on Home or Explore and Store Decode opens the view with your numbers.

Where to find it

1. Open Explore and pick Homepage.
2. Choose Mobile or Desktop in the card header. Phones and computers often credit different sections, so read them apart.
3. Under “Colour the page by”, choose Orders. Each block of the page map turns green in proportion to its orders after a click.
4. Set the detail level to With numbers to add the Orders after a click column to the sections table, then sort by it.
5. Select a section to see its count in the panel beside the map.

On All devices the panel reads “N of M orders this period followed a last click here”, where M is every order Store Decode captured in the window. On Mobile or Desktop it reads “N orders this period followed a last click here”, because the orders total has no device. At Full detail the table adds Sales after a click, the order totals credited the same way.

Home shows the same metric on its page map card: switch the card to Orders after a click. The page map page explains the other colourings.

What the number means

A session is one visit. When a visitor clicks a product link inside a section, Store Decode notes that section in a cookie on your store. If the same browser places an order within 7 days, the order is credited to the section of the last such click, under the device and page type of that click.

Crediting the section of the last product click within 7 days has three results:

• Only one section gets each order. A visitor who clicked the hero on Monday and Bestsellers on Tuesday credits Bestsellers alone.
• A click on a collection link is not a product click. A row of collection tiles sends visitors to collection pages, where they pick a product. If their last product click before the order was in the collection page’s product grid, the order is credited there, so the tiles show few or no orders after a click.
• Some orders are left out. Orders from sessions marked as bots credit no section. An order more than 7 days after the last product click credits none either.

So the sections’ orders after a click never add up to your Shopify order count. Why Shopify Analytics, GA4 and Store Decode numbers differ covers the rest of the gap.

The Working well signal uses this number too. A section among the top 3 for orders after a click, with at least 3, can get it once 100 sessions viewed it. No signal shows before 300 sessions had the section on the page, and the header, footer and announcement bar are never ranked.

In the sample store

Tidewell Home is an invented sample store, and every number here is made up. These are its content sections’ orders after a click on phones over one week; its slides link to products. The header and footer are left out, as the signals never rank them.

Mobile · 7 days · n=4,100	Sessions that viewed it	Clicks per 100 views	Orders after a click
Hero slideshow	3,772	21.3	37
Shop by category	3,731	0.2	0
Bestsellers	1,642	31.8	44
Why Tidewell	1,189	19.4	0
New arrivals	697	6.9	3

Bestsellers holds the most orders after a click, 44, although fewer than half the mobile sessions viewed it. It carries the Working well signal. The hero follows with 37. The hero’s panel splits its orders by slide: which slide orders followed has the numbers. Shop by category was viewed by 3,731 sessions and holds none, which fits its tiles linking to collections.

On desktop the order is the same: Bestsellers 27, then the hero 19 (Desktop · 7 days · n=1,900).

You could

When a section that few visitors see gets many clicks and at least 3 orders after a click, Store Decode can make an observation card for it. How Store Decode chooses an observation has the exact rule. The card’s option reads: “You could: move X above Y, then compare how many visitors see it and its clicks per 100 views for the two weeks after.” X is the section, and Y is a section above it that most of its sessions viewed. If you make that change, mark the card done and Store Decode reports the before and after for you.

Without a card, make the change by hand. You could: move a section that holds orders after a click higher on the page, then compare its Views and its orders after a click over the same number of days before and after.

Common questions

Which section of my homepage leads to the most sales?

Sort the sections table by Orders after a click, or type “Which sections have the most sales after a click?” in Find. That ranks sections by where the last product click was before an order. It does not show which section persuaded anyone: visitors who already mean to buy click more of everything.

Do sales even happen on the homepage?

Orders are placed at checkout, never on the homepage itself. What the homepage does is send visitors on. Orders after a click show which homepage section held a visitor’s last product click before they ordered, within 7 days.

Why does a section show 0 orders after a click?

Either no visitor’s last product click before an order was in it, or it has no product links. A banner or tile row that links to collections passes its visitors to the collection page, and the credit goes there.

Can I A/B test the order of my sections?

Store Decode does not run tests or split your traffic. It compares the same numbers before and after a change you make, which is a date split of your own data. Other things may change in those weeks too.

Related

• Explore: Shopify page analytics, section by section covers the sections table, its detail levels and the CSV.
• How Store Decode measures a Shopify store has the minimums behind every percentage.

See orders after a click on the sample store’s map