Explore: Shopify page analytics, section by section

Explore is where Store Decode keeps every number it measures on your Shopify store: page analytics for five page types, and for the homepage, section by section. You choose the window, the device, the traffic source and the country, and every map, table and tile follows. A line under each view’s title says what it counted: the sessions, the device, the window, and what each percentage is a share of.

Type it in Find

• How is each homepage section doing?
• Do visitors use the filters?
• Which traffic source adds to cart most?

Type it in Find on Home or Explore and Store Decode opens the view with your numbers.

What each page type tells you

A tile for each page type sits at the top. It shows the sessions (carts on Cart, sources on Traffic sources) and a badge: how many things there are to look at, Nothing unusual, or Collecting while it has fewer than 300 sessions. On a phone the tiles become a menu.

• Homepage: the page map and a table of every section, with Views, clicks per 100 views, dead clicks and orders after a click.
• Collections: product clicks per 100 views, how far down the grid visitors get, filter use, and product cards seen but not clicked.
• Product pages: sessions, added to cart, saw the reviews and changed a variant.
• Cart: from cart to order (opened the cart, reached checkout, orders), and what visitors do in the cart.
• Traffic sources: one row per source with its sessions, share, bounce, most common landing page type, and its Added to cart, Reached checkout and Converted rates.

On Collections, the depth bars count page views that got to products 1, 5, 9 and 13 and later. A product card is a product link inside one of the page’s own sections. Products in the header, the footer, a search window or a cart drawer are not counted as cards.

Product pages and Cart also compare sessions that did a behaviour with sessions that did not, such as seeing the reviews or using a discount code. These tables describe who did the behaviour. They do not show that the behaviour made the difference, and every table prints that caveat in full. Each side needs 30 sessions, and the rates need 300 page sessions.

Where to find it

Open Explore from the Store Decode menu in your Shopify admin. Above the tiles sits Find: type what you want to see and Explore opens on that tab, device and window. Home’s cards and Observations’ links open Explore on the view they describe, with your filters kept.

Setting the view

• Window: today, yesterday, the last 7, 14 or 30 days, or days you pick within the last 30.
• Device: Mobile, Desktop or All devices, in the header of each tab’s card. Desktop includes tablets. Once the header scrolls away, the same switch sits in a bar that follows you down the page.
• Traffic source: All traffic, or one of Store Decode’s five source groups: Direct, Search, Social, Email and Unknown.
• Country: All countries, the 30 countries with the most sessions in the window, or Unknown. The country is the one Shopify detects in the visitor’s browser, kept only when the visitor allowed analytics.

The detail button sets how much each table shows: Brief, With numbers or Full detail, which also opens the definitions of each column.

Reading the Homepage tab

The map scrolls inside its own window. A rail on its right shows every section as a tick and where you are on the page. Select a section and the panel beside the map lists its numbers: Views with the sessions behind it, the other device, time on screen, clicks per 100 views, dead clicks and orders after a click. The previous period shows when both periods have 50 sessions of the section’s own. With nothing selected, the panel explains how to read the map and gives three facts about the page.

Under the map, Every section lists the sections on your homepage today, in page order. It has a search, a section type filter, a sort and the signal pills. Expanding a row shows the section’s sentence, three numbers and Open in theme editor. When the section has an open observation, “You could:” and its option follow.

Sections no longer on the homepage are grouped under the table. A section added or moved counts from the first day it held its place, tagged Counted from that day. After a redesign, a banner splits the window’s sessions into before and after, and Show earlier layout draws the earlier page with its own numbers.

What filters leave as they are

Under a traffic source or country filter, orders, observations and the details of dead clicks stay all traffic, and each says so. The filters count from the first day the data was split by source and country. A line under the filters gives that day, and a window that starts earlier is cut to it. A segment with no data reads “No data in this segment.”, never 0. Bots are left out before any filter applies; how Store Decode leaves bots out has the rules.

In the sample store

The sample store, Tidewell Home, is invented. Its Homepage tab on Mobile shows 4,100 sessions over 7 days, with Bestsellers marked Working well at 31.8 clicks per 100 views (Mobile · 7 days · n=4,100). On its Collections tab, New arrivals has 1,204 page views and 38.1 clicks per 100 views (Mobile · 7 days · n=1,204 page views).

Try this

• Switch the Homepage tab from Mobile to Desktop to see which sections each device views and clicks.
• Set Traffic source to Social and open Product pages, then set it back to All traffic and read added to cart again.

Common questions

Can I see analytics for one page type instead of the whole store?

Yes. Each tile is one page type: the homepage, collection pages, product pages, the cart, or the traffic sources that brought visitors in.

Can I filter by device, traffic source and country together?

Yes. The three filters combine, and the window applies to all of them. Under a filter, the few numbers that cannot follow it say “all traffic” in their caption.

Can I export Explore to a spreadsheet?

Yes. Download CSV in the page header saves the tab you are on, one row per line of its table. The first row names the columns. Every row ends with the device and the first and last day of the window, which the file name carries too. Under a filter, the file follows it and names it.

Why does a number show as a count, not a percentage?

A percentage needs 300 sessions behind it. Below that, Explore shows the count so far, so a handful of visits never reads as a trend. How Store Decode measures explains each minimum.

See the sample store’s homepage, Mobile · 7 days · n=4,100, on the heatmap page.