What merchants use it for.
Six use cases, each a question about your own store. The numbers here are from a sample store.
- Viewed
- Orders after a click
Which banner slide gets viewed?
Slide 3 is seen by 641 of the 3,772 sessions that viewed the slideshow, and has the most orders after a click: 22.
Sample store · Mobile · 7 days · 3,772 sessions viewed the slideshowWorth a look.
Orders within 7 days of a last click on the slide. This describes the path; it doesn’t show the slide caused the order.
Which slide gets seenWhere does the first screen end on mobile?
On mobile the first screen ends inside the hero. Bestsellers is viewed by 40% of sessions.
Sample store · Mobile · 7 days · 1,642 of 4,100 sessionsWorth a look.
The first screen on phones- Why Tidewell97
- Our story5
- Hero slideshow4
What do visitors click that isn’t a link?
Visitors clicked the image in Why Tidewell 97 times. It isn’t a link, button or other control.
Sample store · Desktop · 7 days · 1,900 sessionsYou could: make the image a link, then compare dead clicks the week after.
Dead clicks on ShopifyHow far down a collection do visitors get?
In New arrivals, 18% of mobile page views get to product 9 or later.
Sample store · Mobile · 7 days · 1,204 page views of New arrivalsWorth a look.
Cards seen, not clickedWhat gets clicked before orders?
Bestsellers had the most orders after a click: 27. Shop by category, viewed by 91%, had none.
Sample store · Desktop · 7 days · 1,900 sessionsWorth a look.
Orders within 7 days of a last click in the section. This describes the path; it doesn’t show the section caused the order.
Sections before ordersHow did the numbers move after my edit?
In Explore, Why Tidewell had 19.4 clicks per 100 views in the 7 days before your change on 12 Oct, and 24.1 in the 7 days after.
Sample store · Mobile · 7 days before and after · 4,100 and 4,212 homepage sessionsYou could: review the change in your theme editor and compare again at 14 days.
A date split of your own numbers, not a test. Other things can change in the same weeks.
Before and after a changeWhat to compare after a change
After I reorder or replace a slide, what should I compare?
Compare each slide’s views and its orders after a click, on the same device and over the same number of days before and after. Later slides are seen by fewer sessions, so a slide that moves earlier can gain views for that reason alone. Read the orders with their caveat: a last click on the slide within 7 days describes the path, not the reason for the order. Which slide gets seen
After I shorten the hero on phones, what should I compare?
Compare Mobile only, and look just below the first screen. The map marks where the typical first screen ends and how many sessions did not view the next section. After a shorter hero, check whether that line moved down the page and whether the sections under it are viewed by more sessions. Desktop has its own map, and a change for phones can leave it as it was. The first screen on phones
After I make a clicked image a link, what should I compare?
Compare dead clicks on that section the week before and the week after, on the same device. A dead click is a click on something that is not a link, button or other control, so once the image leads somewhere, a click on it is no longer dead. Look at clicks per 100 views for the section too, and at the page the new link opens. Dead clicks on Shopify
After I move products up a collection, what should I compare?
Compare how far down the grid page views get, and which product cards are clicked, on that collection and device. A card that moves into the first rows is seen in more page views, so look at its clicks as well as its views. Compare the same number of days before and after, and note any change to the collection’s sort order or filters in between. Cards seen, not clicked
After I move a section up the homepage, what should I compare?
Compare the section’s views, its clicks per 100 views and its orders after a click, before and after the move. A section higher on the page is viewed by more sessions, so its clicks can grow for that reason alone. Orders after a click count the orders whose last product click within 7 days was in the section: they describe the path, not why the order was placed. Sections before orders
How do I know a before and after comparison is fair?
It is a date split of your own numbers, not a test, so check what else changed in those weeks. A sale, a new product, an email or a shift in traffic sources can move the numbers as much as your edit. After Mark as done, Store Decode’s own report counts all devices and goes by the first number that shows a clear difference, from sales after a click to the page’s add-to-cart rate. Seasons and holidays can make two weeks differ too. Before and after a change