Shopify collection list clicks: cards seen, not clicked

Store Decode counts the clicks on your Shopify homepage’s collection list, the row of collection cards, and on each card in it. When more than 90% of the sessions that had the list on the page viewed it, and it gets under 1.5 clicks per 100 views, the section is marked Seen, not clicked. Clicks per 100 views are the clicks in a section for every 100 sessions that viewed it.

Type it in Find

• Which homepage sections are seen but not clicked?
• What gets seen but never clicked on the homepage?
• Which collections get the most clicks?

Type it in Find on Home or Explore and Store Decode opens the view with your numbers.

Where to find it

1. Open Explore and pick Homepage.
2. Choose Mobile or Desktop in the card header.
3. Choose the Seen, not clicked chip in the toolbar under “Every section”, above the sections table. The table keeps only the sections with that signal, and the map dims the rest.
4. Select the collection list to see its numbers in the panel beside the map. Each card in it is listed with its own clicks.

To see the clicks on the collection pages themselves, pick Collections instead of Homepage. Its table gives each collection’s page views and Product clicks per 100 views.

What the numbers mean

The signal

Seen, not clicked has two strict bounds: Views over 90%, and under 1.5 clicks per 100 views. Views is the share of the sessions that had the section on the page in which at least half of it was visible. The signal applies only to a section with a link, button or form field in it, and never to the header, the footer or the announcement bar. It appears once 300 sessions have had the section on the page.

A click counts wherever it lands in the section, including on a part that is not a link. Those are dead clicks, and they are counted inside clicks.

The card

A separate rule makes an observation card for a homepage product grid, tiles, slideshow or banner that many see and almost nobody uses. It fires when Views are 50% or more, clicks are under 0.3 per 100 views, and no order followed a click. It looks at 14 days with all devices together and needs 1,000 views of the section. The card’s sentence states the numbers, and its option never says to remove the section.

Clicks, not orders

A collection card sends visitors to a collection page, where they pick a product. Orders after a click credit the section of the last click on a product link, so they go to the product grid on the collection page, not to the card. A collection list with no orders after a click is normal for that reason. The rule is set out in Shopify homepage sections clicked before an order.

Collection pages

On the Collections view, a collection is marked Seen, not clicked when its clicks per 100 views are under half the median of your collections. It needs 100 page views of that collection, and 300 sessions on collection pages in the window. The top 3 collections by clicks per 100 views are marked Working well.

In the sample store

Tidewell Home is an invented sample store, and every number here is made up. Its Shop by category section is a row of four category cards.

Sample store, Shop by category	Sessions that viewed it	Views	Clicks	Clicks per 100 views	Dead clicks	Orders after a click
Mobile · 7 days · n=4,100	3,731 of 4,100	91%	9	0.2	6	0
Desktop · 7 days · n=1,900	1,731 of 1,900	91%	4	0.2	3	0

Views of 91% is over 90%, and 0.2 clicks per 100 views is under 1.5, so the section carries Seen, not clicked on both devices. Six of its 9 mobile clicks were dead clicks. In the same week on mobile, Bestsellers gets 31.8 clicks per 100 views.

The sample’s card puts the rule’s wording on its mobile week (the app reads 14 days on all devices). It reads: “Shop by category is seen by 91% and gets 0.2 clicks per 100 views, with no orders after a click in 7 days.”

On the collection pages the four collections look different (Mobile · 7 days):

Collection	Page views	Product clicks per 100 views
New arrivals	1,204	38.1
Sale	983	29.4
Gifts	611	12.0
Accessories	455	9.6

The median of the four is 20.7, so half of it is about 10.4. Accessories, at 9.6, falls under that line.

You could

The card’s option for a section like Shop by category:

You could: try a different product, collection or image in that slot, then compare clicks per 100 views on what takes its place.

Before you change it, open the section in the theme editor and look at it on a phone. If you mark the card done, Store Decode reports the before and after at 7 and 14 days. For a section like this one the report does not use clicks per 100 views, so compare those yourself in Explore. Read clicks per 100 views and Views together: a change that moves the section down the page changes both.

Common questions

How do I track which collection cards get clicked on my homepage?

Select the collection list in Explore’s page map or sections table. The panel lists each card with its clicks, on the device you chose, and the section’s row gives the total. No tracking code is added to the cards.

Which of my collections gets the most clicks?

Type “Which collections get the most clicks?” in Find on Home or Explore. It opens the Collections view, with each collection’s page views and clicks per 100 views. A collection gets a signal from 100 page views, by the rules under Collection pages.

Why do visitors see my collection list but not click it?

Store Decode cannot tell you why: it measures what visitors did, not what they thought. It tells you how many viewed the list, how many clicked, and on which card. Those numbers, set against your other sections, are where to start.

Should I remove a collection list that nobody clicks?

Store Decode never suggests removing a section. Its option is to try something different in the same place, then compare clicks per 100 views on what takes its place.

Related

• Explore: Shopify page analytics, section by section covers the Collections view in full.
• How Store Decode chooses an observation lists every signal and card rule.

See the category tiles on the sample store’s map