What Store Decode does for your Shopify store
Store Decode is a free app for Shopify stores. It measures every section of your homepage (views, clicks, dead clicks, scroll depth and the orders that followed a click) and what visitors do on your collection and product pages. Install it, switch it on in the theme editor, and it measures every section by itself: nothing to tag, nothing to configure. You read every number inside your Shopify admin, with its device, its days and the number of sessions behind it.
In the app: type your question in Find
Find is on Home and Explore inside the Store Decode app, not on this site. Type a question like these there, or put it to Shopify’s Sidekick, and Store Decode opens the view with your own numbers. Each one below links to the page that explains that view.
- How is each homepage section doing?
- Where do visitors click and nothing happens?
- Which homepage sections come before the most orders?
- Which collections get the most clicks?
Where are you?
Features
What the app does
Section titled “What the app does”Two pieces do the measuring. A theme app embed on your storefront records which sections are viewed and clicked. A Shopify web pixel reports cart adds and removes, searches, checkouts and orders. Neither identifies a visitor by name or email, and there are no recordings of your visitors to watch.
Bot sessions are left out of every visit, section and click number. The script never changes what your visitors see. Hourly and nightly summaries then feed the pages you use inside the app:
- Home: your homepage section by section, Find, and the observations worth a look.
- Observations: what was noticed in your numbers, each with its options and what to compare afterwards.
- Explore: every page type and section, for the window, device, traffic source and country you choose.
- Activity: the latest events as they arrive, and a check of your own visit.
- Settings: every control, and the email report, sent only when you press Send now.
Your numbers are never set against another store’s. A comparison is always with your own store: its earlier days, or one of its sections, slides, banners or groups of visitors against another in the same days.
The store audit is a separate one-click report. It reads your catalogue and public pages and writes a profile of the store with suggestions. It uses none of the visit data the rest of the app measures.
The first questions merchants have
Section titled “The first questions merchants have”- Will it work on my theme? Theme compatibility lists the stores it measures and the ones it cannot.
- Which homepage sections come before orders? Sections before orders shows where to read it.
- Do visitors get as far as the reviews? Product page reviews counts the sessions that viewed them.
- How many carts get to checkout? Carts to checkout explains the count and its comparisons.
- How did my numbers move after a change? Before and after a change shows the date split of your own data, and what else may have moved.
- Why do my numbers differ from Shopify’s? Shopify Analytics, GA4 and Store Decode explains each difference.
- How far down do visitors scroll? Scroll depth, section by section reads it as the share of sessions that viewed each section.
- What does it collect? Data privacy lists every field, and what is never read.
About the examples
Section titled “About the examples”The example numbers on these pages come from Tidewell Home, a made-up store. Your own numbers are inside the app. New to a term? The glossary explains it, and What’s new lists recent changes.
The pages
Section titled “The pages”Start here
- Install and switch onInstall from the App Store, then switch on the app embed in your theme editor.
- Your first weekWhat appears in the first hour and the first week, and when percentages start.
- Themes and storesWhich themes and stores Store Decode measures, and which it cannot.
Features
- Find and SidekickType a question in the app, or put it to Sidekick, and open the view with your numbers.
- The page mapYour homepage drawn section by section, coloured by what each section did.
- ExploreEvery page type and section, by window, device, traffic source and country.
- ObservationsThe cards that point out what your numbers show, and what each button does.
- ActivityEach visit as it arrives, and a check of your own visit.
- Store auditA one-click read of your catalogue and public pages, with suggestions.
- Settings and email reportPausing collection, leaving your browser out, the tracking key and the email report.
Answer a question
- The first screen on phonesWhere the first screen ends on phones, and the sections phones skip.
- Sections before ordersWhich homepage section held the last product click before an order.
- Dead clicksClicks on things that are not links, section by section, and what you can change.
- Which slide gets seenHow many visits see each slide, and which slides get clicked.
- Cards seen, not clickedWhich collection cards on your homepage get clicked, and which are seen and passed by.
- Product page reviewsHow many product page visits get as far as your reviews.
- Carts to checkoutHow many carts get to checkout, by device and traffic source.
- Before and after a changeWhat the report after Mark as done compares, and what else may have moved.
Fix a problem
- TroubleshootingNo data, a map still collecting, numbers that look low: one fix each.
- Numbers that differWhy sessions, orders and devices differ between Shopify, GA4 and Store Decode.
How the numbers work
- How we measureWhat each number counts, and why a small sample shows a count, not a percentage.
- How an observation is chosenThe twelve rules behind the cards, their minimums, and how the top three are picked.
- BotsWhich visits count as bots, and why bot numbers differ from Shopify's.
- Scroll depthHow far down the homepage visitors get, read section by section.
- What we collectWhat the script and pixel record, what they never read, and how consent works.
- PerformanceHow the script stays small and out of your page's way, and how to test it.
Reference
- GlossaryOne line for each word the app uses, with the rule behind it.
- What's newDated changes to the app and these docs, newest first.
Site
The sample store’s section numbers, an observation card and Find questions are on the home page.
See the page map on your own store.
Install free →Something missing or wrong? Tell us through Support.